BBA in Sports Management
May 14, 2024 2024-07-29 12:11BBA in Sports Management
BBA in Sports Management
Overview
| Programme Construct | |
|---|---|
| 50% Theory (Blended) | 50% Practical |
| Programme Components | ||
|---|---|---|
| Management Subjects – 25% | Sports Subjects – 50% | Internship – 25% |
Management Subjects
| 1 | Principles of Management | 4 |
| 2 | Finance for Managers | 4 |
| 3 | Business Trends (Focus on Sports Business) | 4 |
| 4 | Quantitative Methods | 4 |
| 5 | Marketing Management | 4 |
| 6 | Finance Management | 4 |
| 7 | Language (English) | 4 |
| 8 | Management Elective 1 | 3 |
| 9 | Management Elective 2 | 3 |
| 34 |
Sports Subjects
| 1 | Management of Clubs and Franchises in Professional Sports Leagues | 4 |
| 2 | Creation and Development of Sports Brands | 4 |
| 3 | Sport Marketing and Sponsorship | 4 |
| 4 | Sports Event Management | 4 |
| 5 | Sports Facilities Infrastructure Creation and Management | 4 |
| 6 | Sports Equipment and Apparel Management and Retail | 4 |
| 7 | Long Term Athlete Development Programmes | 4 |
| 8 | Sports Data Analytics | 4 |
| 9 | Sports Rights and Licenses | 3 |
| 10 | Digital Sports Management | 3 |
| 11 | Sports, Media, Broadcasting and Journalism | 3 |
| 12 | Management of Sports, League and Teams | 4 |
| 13 | Leadership Principles in Sports | 3 |
| 14 | Sports, Medicine and Nutrition | 4 |
| 15 | Sports Merchandising and Management | 3 |
| 16 | Sports Law and risk Management | 3 |
| 17 | Sports Training and Tactics | 3 |
| 18 | Psychology in Sports | 4 |
| 19 | Sports Tourism | 3 |
| 68 |
Internship
| 1 | Sports Management Project I | 6 |
| 2 | Sports Management Project II | 6 |
| 3 | Sports Business Project | 6 |
| 4 | Sports Internship | 12 |
| 30 |
Partial brief on sports management subjects (rest are to be prepared)
Management of Clubs and Franchises in Professional Sports Leagues
This module provides an insight into how professional sports leagues like the IPL, ISL, Pro Kabaddi League etc are planned, designed, marketed and monetised. It talks about Player Auctions, Team Purses, Branding and Marketing, Fan zones and merchandising and digital content creation. And about rules and regulations for forming teams, salaries and remuneration packages of players and support staff, expenditure and sources of revenue, opportunities and challenges- the entire Business Model of Franchise Sports Leagues.
Creation and Development of Sports Brands
This module provides insights into how a Tournament, Team or an Individual Player can be transformed into a Sports Brand, how it is developed, marketed and monetised optimally, eg. Brand Virat Kohli, Brand IPL or Brand RCB and an introduction to the Brand Value associated with each.
Sports Event Management
This module talks about positioning and execution workflow patterns and the various job responsibilities in the successful conduct of a mega sports event such as an IPL or a Mumbai Marathon, or an Olympic Games and the associated Business Model and Strategies to make it Financially viable.
Sports Facilities Infrastructure Creation and Management
This module provides an insight into how Sports Infrastructure is planned and created and successfully administered. Right from the major stadiums like Motera with its 1.25 lakh seating capacity to the neighbourhood community sports centre or club. How they are planned, used, administered and monetised.
Sports Equipment and Apparel Management and Retail
A glimpse of how the mega sports Retailing and Merchandising Industry headed by giants like Nike, Puma, Adidas etc. functions and markets itself.
Long Term Athlete Development Programmes
A glimpse of how serious sports coaching programmes and player development from the grassroots level are planned and executed as a business and monetised.
Sports Data Analytics
An insight into the science behind analysis of sports video and statistical data to predict and enhance sports performance indicators of teams and create matchups for individual players. And to work out winning strategies and counters to optimise chances of achieving consistent sporting success, which ultimately translates into financial rewards and overall increase in Brand Value with each win.
Creation and running of ABG Sports League @S-Vyasa University
Planning and Creation Stage
- ABGSL planning and league creation – SOAS faculty and ABGF expertise
- Sports, teams and event planning – SOAS faculty and ABGF expertise
- Marketing planning – SOAS faculty and ABGF expertise
- Operations plan for ABGSL – SOAS faculty and ABGF expertise
- Financial planning for ABGSL – SOAS faculty and ABGF expertise
Execution of ABG Sports League (BBASM batch 1 to start work on execution on all aspects)
- Marketing for teams from Universities and Colleges
- Sponsorship marketing
- Facilities and Event operations
- Team management and Sponsor management
- Running of League Sports
Industrial Partner
